Canon ELPH 520 - Silver

Canon PowerShot ELPH 520 HS - Digital camera - compact - 10.1 Mpix - 12 x optical zoom - silver

The PowerShot ELPH 520 HS digital camera is both homage to the original ELPH and astonishing synthesis of Canon's leadership in technical advancements. A mere 0.76 inches thick, it is the world's thinnest 12x zoom camera. Canon's pursuit of perfection has driven the development of high - quality miniaturization including a high - quality lens and 10.1 Megapixel CMOS sensor that, powered by Canon's DIGIC 5 Image Processor, create images as breathtakingly beautiful as the camera itself. It's also packed with the latest Canon technologies including Smart AUTO with Face ID and Full HD Video. Brimming with a full range of advanced technologies that automatically optimize the image quality of every shot, the PowerShot ELPH 520 HS digital camera makes the ultimate style icon incredibly effortless.

• Incredibly thin design
  Canon's unwavering commitment to equipping an ultra-thin, clean-profiled ELPH with 12x zooming power required a redesign of the lens, sensor and other technologies. This pursuit of perfection paid off, creating the world's thinnest camera with a 12x zoom. At an astonishingly thin 0.76 inches, it is significantly slimmer than competitors' 12x zoom models.
• 12x optical zoom and 28mm wide-angle lens
  Newly designed to custom-fit the PowerShot ELPH 520 HS digital camera's incredibly thin profile, the camera's 12x Optical Zoom and 28mm Wide-Angle Lens is a marvel of optical technology. The Wide-Angle lens gives you more to work with in every shot, adding depth, perspective and grandeur as called for. Landscapes, city scenes, family shots and more all benefit from the extra width. With a 12x Optical Zoom, no shot is beyond your reach. You'll love the flexibility it gives you when shooting: from a single vantage point you can capture an unlimited number of different images simply by zooming in and out. It also incorporates the latest in Canon UA lens technology, suppressing lens aberration for outstanding image quality throughout the entire zoom range. The camera's sensor was specifically designed for this lens, so even at the long end of the zoom images are bright and clear.
• UA lens technology
  Pioneered by Canon, UA Lens technology makes possible compact lenses with remarkable optical performance. By using molded glass with an ultra-high refractive index in aspherical lens elements, Canon has succeeded in reducing lens size while significantly reducing image aberrations. Another stellar example of cutting-edge Canon optics, UA Lens technology helps make PowerShot digital cameras pocket-friendly and capable of astounding image quality.
• Canon HS SYSTEM
  The Canon HS SYSTEM lets you take bright, clear photos in an even wider range of shooting situations. Beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas. The system is the result of two technologies brought together in PowerShot cameras: a high-sensitivity imaging sensor, which is able to capture more light; and the DIGIC 5 Image Processor, which actively reduces noise with high-speed image processing. The 10.1 Megapixel CMOS sensor in the PowerShot ELPH 520 HS digital camera incorporates advanced light reception technology that enhances sensitivity. The DIGIC 5 Image Processor provides a major boost in noise reduction, expanding the usable ISO range to an amazing high of ISO 3200. The Canon HS SYSTEM takes the frustration out of low-light shooting, delivering clear, blur-free images.
• Canon DIGIC 5 image processor
  The latest-generation Canon DIGIC 5 Image Processor brings phenomenal increases in processing speed and power. Improved chip architecture and algorithms deliver greatly expanded functionality with further refinement in image quality. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. Enhanced i-Contrast performance adjusts differences between light and dark areas to achieve even more natural-looking results. The faster processing speed also results in faster continuous shooting capability while maintaining full image quality. The DIGIC 5 Image Processor also makes possible a new, highly advanced automatic white balance system. Whereas conventional white balance makes an overall adjustment based on a single type of light source, the Canon Multi-Area White Balance analyzes several areas of the image to determine whether different adjustments are needed, for example, for the main subject and the background.
• Intelligent IS
  The latest advance in Canon Optical Image Stabilization technology, Intelligent IS analyzes camera movement and applies the best shake correction method for the shooting situation. For stills, the system automatically selects among Normal, Panning, Macro (Hybrid) and Tripod IS modes. When shooting video, the system automatically selects among Dynamic, Powered, Macro and Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make the most effective IS settings to assure the steadiest possible image.